Get More Attention Online…NOW!

Let’s face it, without having an online presence you can’t expect to build your readership.

Nowadays being active and visible online, and constantly working to reach out to your audience, to find new potential readers, and to retain followers and fans, is hugely important and a big determining factor when it comes to how successful you will be.

However, many writers find this difficult. They want to write, that is where their passion lies. Do they want to build websites, to write blogs, to update their Facebook status and send out tweets? Perhaps not.

But we have to do it.

So, with this in mind, here are some handy tips to help you get started and communicate more effectively with your readers.

Make a plan

Don’t just start writing about anything and everything. To communicate well you need to come up with a structure, a plan. The best way to start is by doing some research. You know better than anyone who you are trying to reach out to, so find out what they like. What kinds of things do they share, comment on, or get excited about? You need to understand your audience to find them, and then make them interested in what you have to say. Once you know who they are, and what gets them interested, you are halfway there.

Be consistent

If people like what you write they will return to your website and social media platforms to find more. If you don’t keep putting out content consistently then they will soon loose interest. Even if you decide to write a Facebook post, blog, and tweet once a week, make sure you keep this up, and even schedule to so it at the same day and time each week, then as your audience builds, they’ll know exactly when they can expect new news from you.

Share across all platforms

Link up your website, blog and social media accounts. This way you look more active (with less effort on your part) and are ensuring you aren’t missing any potential fans. If you write a great blog, for example, share this on your Facebook page and tweet about it too, that way you are reaching out to as many people as possible.

Use pictures

A picture speaks a thousand words, and while this may seem at odds with being a writer, try to add relevant images to all your posts. Images are powerful, and research has shown that people are more likely to notice and share a picture rather then just text alone.

Mix it up

While it is good to share your work, and communicate about what is happening next in your career, you don’t have to make your social media accounts and blog solely focused on your writing. People will want to get to know you too, so mix it up occasionally with more personal, human pieces and your followers will feel they know you better, and become even more engaged.

Be bold

Try going out of your comfort zone occasionally, tell a joke, give an opinion, write something more unusual. If you churn out the same tired old material online you can’t expect people to stay interested in you for long, so don’t be afraid to cause a little shock, excitement or controversy from time to time.

By following these tips you should see your engagement increase and your audience build.

Remember, while it might feel difficult and tedious at times, this will make all the difference when it comes to your writing success, so it’s definitely worth putting the effort in.

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

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