What Makes Writing Engaging?

By on July 17, 2020

We all know that unless we can hook our readers and ensure that they engage with our writing, we won't get very far. But writing in an engaging fashion isn't always as easy as it seems. No matter how passionate or excited we are about our topic, translating this in a way that resonates with our target audience can be tricky. We need to put ourselves in our reader's shoes and see things from their perspective to help us get there.

Having an in-depth understanding of what it is about some writing that makes it so engaging is the first step. If we can unpick why some pieces leave us hanging onto every word, and others leave us bored and disinterested, we can learn what we need to include in our own work to ensure our readers remain focused and interested throughout.

So what is it that makes writing engaging? 

Enthusiasm

Your natural enthusiasm and passion for your topic should shine through in your writing. If you are enthusiastic about it, your audience is far more likely to be too. Now we know that some topics are dry, and it can be hard to write about these engagingly. However, if you can strive to find an unusual angle, or write about them in a lively way, you'll find your audience is eager to learn more. 

Suitability

You need to write in a way that's suitable for your intended audience. Reader research is crucial, and if you understand what your audience wants, you'll be able to write in a way that provides them with valuable content. 

Clarity

Writing with clarity is also an easy way to make sure that your writing hits the mark. Use simple language and keep sentences short. Make sure there is plenty of white space so that your piece doesn't look too visually overwhelming. 

Accessibility

If you want your writing to be successful, you need to make sure that it is accessible. This means eliminating jargon and explaining complicated points or using metaphors to help readers understand what you are trying to convey. 

Tone

Engaging writing tends to have a lively and warm tone. You want to be conversational without becoming too informal, humorous without turning your content into a comedy sketch. Make sure your tone is consistent throughout and that it's suitable for the type of content you are writing. 

Storytelling

Telling stories is the number one way to engage your audience and draw them in. People love to hear stories, and using this technique in your writing is a fantastic way to keep them hooked and keen to find out more.

Meaning

Your content won't seem engaging if it has no meaning to those who read it. So with every piece of content you write, you need to consider your end goal and what you want your audience to take away from it at the end. 

If you can include all the above in your writing, you are sure to find your readers will remain engaged throughout. So next time you are working on a piece of content, use the above to guide you, and your readers will thank you for it!

bethany cadman
Bethany Cadman - bethanycadman.co.uk

About Beth Cadman

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