Should You Be Using Instagram To Market Your Book?

By on January 14, 2021

Nowadays every author knows that utilizing every possible promotional platform to help increase their visibility and to reach their target audience just makes good sense. The market is only going to get more crowded and competitive, and finding ways to reach your readers and present your work to them requires a mammoth effort. While many writers dislike the promotional side of things and find social media somewhat frustrating and overwhelming, the sooner they acknowledge its power and make friends with it as an exceptional communication and promotional tool, the sooner they can wield its power to their advantage.

Instagram is one of the most popular social media platforms with over a billion users. Any wise author will know that having a presence here is crucial. So what are some of the things that you can do on Instagram to promote your book? 

Posting exciting and relevant content

If you want to grab the attention of your target readership and keep them coming back for more, you need to consistently post content that’s going to make them pay attention, that feels relevant and useful, and inspiring to them. Creating a content plan before you begin is the best way to achieve this. Publish fresh content daily. You can publish content related to your work, but also always consider how useful and interesting it will be to your target readership. Think of clever and creative ways to incorporate promotion while simultaneously providing content that’s of genuine value to others and will help show off your author persona and brand.

Use paid Instagram adverts and get on board with analytics

Paid ads are enormously effective and will help ensure that your book is seen by your target audience. Paid ads make it far more likely that readers will purchase your book. Use Instagram stories to post ads where thousands of potential readers are watching. You of course need a budget to do this, but it can make all the difference to your book sales. There are great analytics features on Instagram too, so you can see how well your ads are doing and tweak them based on the data to try and ensure they are as effective as possible.

Create interactive content with a giveaway

People love something for nothing and if you want to encourage interaction and gain more followers you can also set up a book giveaway, competition, or challenge to help encourage Insta users to share your content and get it in front of more pairs of eyes without having to fork out any of your marketing budgets. Ask followers to upload pictures, or tag a friend to follow your account and in exchange randomly pick winners to receive a copy of your book. 

Post quotes from your story

You can also use Instagram to do some cool teaser quotes that will get readers interesting in your book and create excitement around your launch. Choose the most exciting, creative, beautiful lines from your stories, and readers will be intrigued and gripped and excited to know more. Make sure you use a good image to go alongside the quote and this can be a very effective technique at luring more readers in. You can also use the platform to introduce your characters. 

Using hashtags in Instagram

Hashtags can be a valuable way of making sure your content gets seen by a particular audience so make sure that you use appropriate and well-considered hashtags to help more people see content that’s relevant to them.

The above is just some of the reasons why using Instagram can be a fantastic marketing platform for your work. So don’t underestimate it. From creating marketing campaigns to promoting your book and utilizing the useful analytics features, Instagram is well worth getting on board with, so what are you waiting for? 

bethany cadman
Bethany Cadman - bethanycadmancreates.com

About Beth Cadman

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