How To Use The Rhetoric In Your Writing

By on September 16, 2020

Rhetorical devices are commonly used in sales pitches, by politicians, and in stories. They are a device to persuade someone. With politicians, it might be persuading someone to vote. With sales pitches, you are persuading someone to buy. With readers, you are persuading them to keep on reading.

Here are some different types of rhetorical devices and how they can be used in your work.

The Ancient Greeks were the first to identify and label the rhetoric. They split it into different categories, to serrate how they were designed to appeal to different cohorts of people:

Logos — appeals to logic and reason. Here it would be the use of facts and statements that would persuade someone to take action.

Ethos -appeals to ethics. Here it would be by appealing to someone's morality, their sense of what is right.

Karios -appeals to time. Here is it by focusing on a particular time and using what is going on in this time to convince someone to take action or be persuaded of a specific belief.

Pathos —appeals to a person's emotion — this includes encouraging sympathy, empathy, or even anger to motivate them.

From this, there is a whole realm of different devices within these categories. Let's take a look at some of them and how they might be used effectively when writing a novel.

ANACOLUTHON

Challenging a person's assumptions is a fantastic way to get them thinking and keep them interested, and this is what anacoluthon does.

APOSIOPESIS

Is where a writer might leave readers guessing or attempting to fill in the blanks by not finishing a sentence or train of thought. Don't overuse this one; otherwise, you make your readers work hard, but leaving them wondering what would come next can heighten anticipation and intrigue. 

ASTERISMOS

This rhetorical device is about beginning a phrase with an attention-grabbing word or exclamation point. The only purpose is to make readers sit up and pay attention, but it can be quite useful if not overused. 

ANADIPLOSIS

This is a way of convincing readers of some kind of logic by repeating the same word at the start of a new sentence that made the last work of the precessing one. An example from Star Wars would be:

Fear leads to anger. Anger leads to hate. Hate leads to suffering.

ZEUGMA

This device makes readers pay better attention as it is where the writer would create a list of items or words that wouldn't usually go together. This list follows a word or phrase that could be applied to each item on it but resulting in different meanings. For example, in Dicken's Pickwick Papers:

He carried a strobe light and the responsibility for the lives of his men.

The above examples are just a few examples of the art of rhetoric and how it can be used to capture the attention of your readers. Doing so will make your work more captivating, innovative, and enticing, so practice using the rhetoric, and your writing will improve because of it. 

bethany cadman
Bethany Cadman - bethanycadmancreates.com

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