How To Sell Your Self-Published Novel

By on August 15, 2019


Over the years, self-publishing has become an ever more popular way for authors to see their books in print.

While traditional publishing deals have become harder and harder to secure, self-publishing has never been easier.

Of course, there are both good and bad parts to this.

Because everyone now has the opportunity to get their book out to the masses, the market has become somewhat saturated - there are millions of books available to buy on Amazon, and that number is ever-growing. What this means is, even if you have written the best book ever, that won't necessarily result in you selling lots of books.

Let's face it; most self-published authors simply don't have the resources or energy to market their books properly. Either they find the whole thing too complicated, they can't find the time, or perhaps they don't even want to.

The great news about this is here lies an opportunity for those authors who really do want to get ahead of the curve and do everything they can to make their self-published novel a bestseller.

If you come up with a smart, well thought out plan for how to present and market your book, and utilize all the tools available to you to maximize its visibility, you will give yourself the best chance of success.

Here are the things you need to do in order to give your self-published book the best chance of making it onto those bestseller lists.

Write well and with originality

Nothing will turn a badly written book into a bestseller, and while there are some books out there that people might argue are 'badly written' and still do well, this is probably more to do with their personal opinion rather than the book itself.

Writing well means editing your book properly, having a unique, engaging story, and knowing your genre and what the readers of that genre want to read. Your story also must be original. It can follow the rules and patterns of the genre, but how you decide to fill in the gaps is where you have the opportunity to bring something entirely new to the table.

Have a business and marketing plan

Without a reliable business and marketing plan, you'll end up doing a little bit here and a little bit there and then feel frustrated by the lack of results. Your marketing should start well in advance of your book release, and you should have a strategy and timings already decided before you launch.

Use social media

Love it or hate it if you want to give yourself the best chance of success with your book, you need to market it correctly. Social media gives authors amazing opportunities to network, connect with, and reach out to their readers. Learn everything about how best to use social media to your advantage and utilize it in every way you can.

Use professionals when necessary

It's OK to get a helping hand from time to time, and when it comes to your book, it is essential to know when you should leave things to the professionals. Get your book edited and your book cover designed by people who know what they are doing, and you can rely on for a professional job. If you have money to put into your book, there are plenty of marketing services out there who would be glad to help you. If you do want to pay for marketing, make sure you do your research and understand exactly what you are paying for before you part with your money.

Try everything

When it comes to selling books, there are so many different avenues you can try. Often the way you learn what is most effective is simply through trial and error, so don't dismiss any particular method or technique - you never know, it just might be the very thing your book needs. 

About Bethany Cadman

Bethany Cadman is an author and freelance writer. Her highly anticipated debut novel 'Doctor Vanilla's Sunflowers' is available on Amazon as both an eBook and a paperback. You can find it here - http://tinyurl.com/z47t8qf

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