How To Master The Art Of Self-Promotion

By on September 2, 2020

When it comes to self-promotion, many authors shudder. We are already crippled with fear and self-doubt; the idea of actually having to try and convince people our writing is worth reading makes us seriously cringe.

However, mastering the art of self-promotion can be liberating, confidence-boosting, and help ensure that your book is successful. Suppose you can succinctly, confidently, and passionately explain why you have written your book, why you think your intended audience will love it, and why a publisher should take it on. In that case, you will be more likely to convince people you have something worth reading. 

So what are some helpful tips for mastering the art of self-promotion? Let's take a look.

Consider your core messages

When it comes to promoting yourself, you need to be precise. That means understanding what your message is and getting that across in a concise, authentic, and engaging way. To do this, you need to understand your audience, or rather, understand the different audiences you will come into contact with. This could be anyone from a publisher or agent, a fellow writer, a potential reader, or a stranger at a dinner party. You aim is to get to a point where whoever you are speaking to in whatever circumstances and via any communication method, you can explain why you are writing your book. You should also be able to say why you are the right person to write it, what it is about, who will love it, why now is the right time to write it, and why people will buy it. Take the time to write down your answers and refine them until you feel confident your core messages come across well.

Take a public speaking class

A public speaking class can prepare you for many different situations and fill you with confidence when it comes to talking about your book. This is useful both for explaining your book to others and for promoting it afterward. When you come to do a reading or go on a book tour, being able to talk with confidence will ensure people sit up and pay attention to you. 

Log positive feedback so you can return to it

We all need a boost when our confidence is low, so make an effort to gather all your positive feedback together and read over it when you feel yourself wavering. Any positive comments, achievements, and even small wins - if you look over them all as a whole, you'll start to believe in yourself more. It is also useful to have all these in one place, so when you do need to promote yourself, you can refer back to these achievements and successes and won't get stumped for things to say. 

Learn how to network

Successful networking can help writers make important connections in the writing community and beyond. By taking the time to network regularly and having the ability to explain what you are working on in a way that leaves them interested and excited to know more, you will slowly build up a following. This could be very useful when it comes to releasing your next book. Successful networking is all about exchanging useful, valuable information, asking relevant questions, being interested in what others have to say, and listening intelligently.

Let go of perfection

Remember, your work doesn't have to be perfect to promote it, and neither do you. Striving for perfection can leave us feeling frustrated and overwhelmed. Instead, try to focus on the positives and the progress you are making while also acknowledging that you are flawed and imperfect, just like everyone else!

bethany cadman
Bethany Cadman - bethanycadmancreates.com

About Beth Cadman

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