3 Ways To Produce Mind-Blowing Content

Writing content that is going to get readers to sit up and take notice is an important part of any freelance writer’s job.

Of course, creating readable, shareable content is something that every article and blog writer wants, but, particularly with so much competition, is sometimes easier said than done.

So what is it that makes some content successful, while other pieces fail?

Here are three tried and tested methods for writing great content.

1 Educate and inform

Good pieces of content tell your readers something. Something that they did not know before they read your article. You have to educate your readers. Even if the ultimate purpose, the end goal is to sell them something, without producing an informative and relevant piece of content explaining the how and the why of things, they simply aren’t going to engage.

So, to do this, you need to think about what your reader will find useful. What pressing questions do they have? How will you help to resolve them? Your readers will see right through you if you have written a pushy sales pitch, thinly disguised as a piece of ‘advice’ so make sure you write something that truly benefits your readers - this is what has to come first.

2 Grab their attention - and keep hold of it

A good piece of content will have an attention - grabbing headline. A strong headline is one of the most important parts of writing great content and one that is so often neglected. There is no point spending all this time writing great content if people aren’t even going to click on it in the first place. A great headline makes your content instantly shareable - the more your content is shared, the more people will read it, and once they start you need to make sure that what they read doesn’t turn them off.

Not only does your content have to be useful, but it also has to be written in an interesting and engaging way. Make your writing lively, give it some personality, make it entertaining as well as useful and you are sure to keep your readers hooked.

3 Employ SEO techniques

Educational, entertaining and reader-friendly content will naturally rank highly in search engines as this is exactly the kind of content they look for. However, there, of course, is plenty more you can do to give your content the best chance of being noticed.

You need to strike a good balance between writing content for your readers while also bearing in mind that to rank highly, search engines require certain things.

If you follow these three simple but effective tips each and every time you write a piece of content you will attract more readers.

Readers who appreciate what you have written and therefore will keep coming back for more.

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

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